Think
there’s not enough room for one more Pre-School in your community? You’re
wrong!
When you first looked at SpringBoard International Pre-School you loved
the idea of a Pre-School franchise. You are aware changes need to be made to
offer better programs than those offered now. However, you fear that yet
another Pre-School Center in your area won’t work. Do not dismay! Here
are 7 reasons it WILL work!
1. There’s no such
thing as over-saturation!
Pre-school
market is still growing in India and is attracting many entrepreneurs to enter
this space. The Pre-school market is set to cross USD 1 billion (Rs 4525 Cr) by
2014, registering a high 36% annual growth. We have locations in major cities
and in the suburbs and have learned that every market has room for another Pre-School Center – and, more importantly, wants one!
2. Parents want
better.
Parents want a better experience for
their kids and for themselves. The Pre-School industry has gone stale.
Over-worked and disengaged teachers, or worse yet, Pre-Schools, are running
tired programs at a time when today’s dual income parents demand a different
kind of experience for their kids. SpringBoard franchises operate a business
that provides Unique Curriculum and treats it as such. Because this is a
business and not just a hobby you are offering a better experience from
beginning to end.
3. Kids want to
have fun!
We all know this, yet a lot of
Pre-School’s still miss this concept. Instead of providing an atmosphere that foster
Curiosity while learning, Pre-School’s are putting pressure on kids and not
allowing for a positive experience to come through. There are no drafts
and no tryouts; everyone gets equal opportunity. Our mission is simple – we are
here to help kids succeed in life through education.
4. Demand Drivers.
·
3/4th of Indian population is below 35 years.
·
Increasing number of working couples
·
Increase in number of nuclear families in cities
· Awareness of importance of quality early childhood education
and overall development of the children
·
Education is the top priority of Indian parents
·
More income to spend on quality education
5. Well-run
programs succeed.
Parents want a Pre-School Program that
will meet the needs of their Child and exceed their expectations. Trust and
Loyalty are important and they seek out Centers that will provide this
exceptional service. More importantly, once they find these good programs they
will tell their friends, family and Neighbors about it!
6. Multiple Programs
offered.
SpringBoard Pre-School franchises
have the benefit of offering multiple Programs at the same location. This
allows them to target wide range of Customer and can meet the need as quickly
as they change their minds!
7. It’s all about
mom!
Ask any marketer and they’ll tell
you, if you don’t know your customer you’re wasting your money! That is
absolutely true! Most Pre-School’s focus on dad or the kid and they miss the
opportunity to speak to, and meet the needs of, mom. She is the
ultimate decision maker so stop spinning your wheels and go for the big guns! As
a SpringBoard franchisee you have the backing of a franchise model that not
only understands mom is our customer, but knows how to communicate with her and
meet her needs.
So, when you really think about it – there are still plenty of
opportunities for Pre-School Programs growth in your locality. Embrace it and get going!
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